Performance of all outbound marketing channels - email, direct mail and telemarketing - are negatively impacted by B2B data decay. In a typical customer renewal telemarketing campaign as much as 25 percent of the customers are lost because they have moved. Manually detecting these moves and reconnecting with existing customers is not only cumbersome but often not possible.
Monitor detects and corrects first-party and third-party data decay from employment changes
Discover enables marketers stay connected with old accounts by finding replacement executives
Grow builds customized database of new accounts and contacts, not on radar of your competitors