There is no shortage of vendors offering data quality improvement software and services. All current solutions though fix only data hygiene issues such as data standardization, cleansing, de-duping, and enriching. None fix the B2B data decay problem caused due to employment churn. Lester's Data-as-a-Service solution - Monitor, Discover and Grow - is filling this void.
Monitor detects and corrects first-party and third-party data decay from employment changes
Discover enables marketers stay connected with old accounts by finding replacement executives
Grow builds customized database of new accounts and contacts, not on radar of your competitors