B2B marketers have to rely on third-party purchased data lists (from "traditional" data compilers) to prime their prospect funnel. This is often the only way to fill in the hole from losses in renewal and reactivation campaign. Unfortunately this data quality is often poor - again because of the data decay problem. The cost of data and marketing for new customer shoots up due to poor data. Almost 40 % of third-party data list is not reachable because of data decay.
Monitor detects and corrects first-party and third-party data decay from employment changes
Discover enables marketers stay connected with old accounts by finding replacement executives
Grow builds customized database of new accounts and contacts, not on radar of your competitors