Solutions for Publishing & Media Industries


Value through Technology and Service Innovation



Service Overview

Monitor, Discover, Grow - Lester’s new Data-as-a-Service (DaaS) offerings are changing the B2B marketing paradigm. By overcoming key hurdles impending performance of B2B marketing, these services are unleashing huge improvements in customer retention and acquisition.

All marketers know that the single most important determinant of campaign performance is the quality of first-party and third-party data. Yet quality is often very poor. The main problem is the constant churn in employment. No current data quality solution fixes this problem.

Lester’s DaaS services, Monitor, Discover, Grow tap Social Intelligence with sophisticated data mining tools. These tools automatically detects obsolete records in first-party databases, finds replacement contacts or leads, and builds customized, highly quality, prospect database.

With these services, Lester’s clients have experienced upwards of 10 point improvement in retention and 20 percent reduction in cost of new customer acquisition.



Data-as-a-Service

Monitor

Monitor

Monitor detects and corrects first-party and third-party data decay from employment changes

Discover

Discover

Discover enables marketers stay connected with old accounts by finding replacement executives

Grow

Grow

Grow builds customized database of new accounts and contacts, not on radar of your competitors

Service Use Cases

Grow

why lester

Unique DaaS Services


Monitor, Discover, Grow Lester’s innovative and ground-breaking services are truly unique. As far as we can tell, no other B2B marketing company has comparable service offerings.

Multi-channel Marketing


When we say multi-channel services we mean direct response and digital marketing channels. And that these channels are truly integrated and automated. No other service provider we know can match this.

Open Source Expertise


Our entire solution set is built off open source stack – CRM, Marketing Automation, Analytics, E-Commerce engine. Why overpay for technology that is available for free?

Proven Track Record


The marketing campaign improvement claims are real and proven. A number of our clients have deployed these services and seen huge improvements in customer retention and acquisition efficiency.

Our Clients

BNP Media
Stamats
Trade Press
ALM
Tech Briefs
Oracle

What Our Clients Have to Say

"For almost 30 years I have used Lester for all of my out-going telemarketing. Their team of professionals is the best and always put my best interest first. For my money Lester is not only the best telemarketer, they are my best vendor."

Rick Thornton

"I want to take this opportunity to express my gratitude for the excellent work Lester Inc. and Lisa Pistilli do for my renewal and new name telemarketing campaigns. For the last several years, they have always completed on time and within budget while even exceeding goals!."

Angela K.

"I have worked with Lester USA on multiple audience development acquisition and retention projects for our company. The company takes the time to understand your business and the needs and goals you have to be successful. Lester works to build lasting relationships."

Barbara Schrafel





Lisa Pistilli is the Vice President of Business Development at Lester. Lisa has been with our company for over 15 years. She is instrumental in managing all of Lester's Publishing and Information Services clients. Prior to Lester, Lisa worked as a circulation manager at Kappa Publishing and then Chilton Company. Lisa earned her BBA in Marketing at George Washington University and her MBA in General and Strategic Management from Temple University.

Lisa Pistilli  

Vice President Business Development
Phone Number : 1-610-275-6274
Email Address : lpistilli@lesterusa.com

Contact Lester

Feel free to email us to provide some feedback or suggestions

information@lesterusa.com

Office Addresses

Headquarters:
100 South Shore Drive,
Suite 175, East Haven,
Connecticut 06512
USA
Tel: 1-800-999-5265
Fax: 1-203-483-0408
India Operations:
C-64, TTC Industrial
Area, Turbhe,
Navi Mumbai 400 705
India
Tel: 91-22-3969-9000
Fax: 91-22-2767-0161
United Kingdom:
Europa Business Park
Unit 46F12 Bldg.
46 Birdhall Lane,
SK3 OXA England
Tel: 44-161-428-0906
Fax: 44-161-428-0907