Our clients are coming with new ways to use MDG - Lester's data services. Applications that we had never thought off when MDG was launched. B2B records "killed" from marketing automation system are being brought back. Customized brand new databases for Conference attendee recruitment are being built. Direct mail marketing efficiency is being boosted by detecting obsolescence before the campaign. Past event attendees are being reengaged to boost conference attendance.
Monitor detects and corrects first-party and third-party data decay from employment changes
Discover enables marketers stay connected with old accounts by finding replacement executives
Grow builds customized database of new accounts and contacts, not on radar of your competitors