Lester, Inc. Launches Account Based Marketing Services

B2B marketing campaign performance enhanced with new services

East Haven, CT April 12, 2016 - Lester, Inc., a global B2B marketing services provider has expanded its portfolio of service offerings to include custom marketing database development, social media marketing, and content marketing services. These services can help B2B marketers meet and exceed their goals across a broad range of campaigns including conference attendee marketing, magazine subscriber acquisition, technology solution marketing, and others. These services are part of Lester's Account Based Marketing methodology that narrowly focuses marketing on prospects within a selected set of Accounts.

"Our B2B clients have been looking for innovative ways to help exceed their campaign goals, and increase the return on investment on their marketing spends. The traditional approaches to B2B marketing are not as effective as they used to be" said Joan Marcus, Senior Vice President at Lester. "We have responded by providing a new set of innovative services that enable our clients to use social media channels in a highly targeted way that enhances marketing ROI."

Lester's custom database development services, includes, amongst other features, the ability to append social media identifiers. Initial capability includes LinkedIn and Twitter handles, and other social media identifiers will be added very soon. With this enhanced contact information, B2B marketers' reach is significantly broadened and enhanced. These social connections provide opportunities to communicate across multi-channels, in a way that is not possible using traditional email and telemarketing efforts.

"Today, to successfully run an integrated, multi-channel B2B campaign, email, phone, and mail contacts are simply not sufficient. You need Social Identifiers appended to your CRM data to broaden the scope" said Lisa Pistilli, Vice President Business Development at Lester. "The majority of our clients do not have these key social identifiers for their prospects or in their existing client base, this severely limits marketing ability."

Lester's new set of services are partly a response to help B2B marketers struggle with outdated and incomplete contact information in their CRM databases. High quality data that includes social identifiers is the foundation of successful integrated B2B campaigns. Lester is filling a big void in the B2B industry with this new set of services.

About Us

Lester is a premier global services enterprise with more than 800 employees serving the needs of non-profit institutions, business-to-business marketers, and users of information technology products and services. Lester's client base includes almost all of the U.S. B2B media companies, a number of leading private and public colleges, including some Ivy league colleges, schools, associations, charities, and thousands of small & medium businesses in the US, Canada, UK, and Australia.

Lester differentiates itself through innovation that leverages technologies in social media, cloud computing, predictive analytics, and content marketing. Lester is one of the few companies to use the power of emerging internet technologies to improve performance of traditional direct response marketing techniques.