Current strategy to demand generation used by most businesses does not work. There are three major drawbacks. First most B2B brands fail to buid large following on Twitter or LinkedIn. Second majority of the followers are untargeted low-quality users that do not match ideal customer profile. Third, breaking through the noise on social media and engaging with prospects is extremely hard.
Monitor detects and corrects first-party and third-party data decay from employment changes
Discover enables marketers stay connected with old accounts by finding replacement executives
Grow builds customized database of new accounts and contacts, not on radar of your competitors