Veteran B2B Marketing Innovator & Strategist, Sylvia Sierra, Joins Lester Inc

Sylvia to Accelerate Customer Adoption of Lester's Ground Breaking DaaS Offerings

Joins Lester Inc

East Haven, CT (PRWEB) November 30th, 2016 - Lester, Inc., a leading provider of B2B marketing services, announced today the appointment of Sylvia Sierra as Chief Strategic Advisor. Sylvia will accelerate the customer adoption of Lester's innovative Data-as-a-Service offerings into new markets. Lester's new services are changing the B2B marketing paradigm for Lead Generation, Event Marketing, Association Membership, Magazine & Newsletter Subscription and a whole host of other B2B marketing campaigns.

Prior to joining Lester Inc, Sylvia was at Access Intelligence as Senior Vice President of Customer Acquisition and Retention. Sylvia Sierra is a well-known B2B marketing expert. Sylvia has received numerous industry awards including ARV award, B2B Top Innovator, Audience Development all Star. She is a frequent speaker at industry events, including Folio, Audience Development, Publishing Professional and Email Marketing Summit.

"Adoption of Lester's innovative DaaS services is rapidly growing. Our clients are really excited about this new service and are getting significant improvements in customer retention and acquisition campaigns" said Lisa Pistilli, Vice President at Lester. "Sylvia will further accelerate this momentum by expanding participation in new market segments. We feel honored to have Sylvia join us in this effort".

"What really got me excited about this opportunity was the elegant use of Social Media Intelligence to solve a core, unresolved marketing problem" said Sylvia Sierra. "Almost all client's see the value from these services right away. It's a simple, easy to use, affordable, solution with highly compelling benefits. The ROI is real and significant".

Quality of B2B Data is a huge problem for marketers. Sirius Decision, an advisory firm, estimates 25 percent of a typical B2B database to be inaccurate. Poor data quality drags down performance of marketing campaigns.Current data quality solutions are inadequate. All that they do is fix data hygiene issues such as duplicate records, data field standardization. The bigger problem is the data decay due to employment changes. No current solution addresses this.

Lester's new Data Services "Monitor, Discover, Grow" are finally filling this major gap in data quality solutions.

About Us

Lester is a premier global services enterprises with more than 800 employees serving the needs of non-profit institutions, business-to-business marketers, and users of information technology products and services. Lester's client base includes almost all of the U.S. B2B media companies, a number of leading private and public colleges, schools, associations, charities, including some Ivy league colleges, and thousands of small & medium businesses in the US, Canada, UK, and Australia.

Lester differentiates itself through innovation that leverages technologies in social media, cloud computing, predictive analytics, and content marketing. Lester is one of the few companies to use the power of emerging internet technologies to improve performance of traditional direct response marketing techniques.

Joan Marcus

203-488-5265
www.lesterusa.com
sales@lesterusa.com

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