Five Million B2B Records Processed for More Than 15 B2B Media Companies
East Haven, CT (PRWEB) March 1st, 2017 - Lester, Inc., a leading provider of B2B marketing services, is seeing strong momentum for Monitor, Discover, and Grow (MDG) – a ground breaking audience development service. Less than a year since the launch, MDG has processed more than 5 million B2B records. The roster of clients using this service is rapidly growing. As of today, 15 leading B2B Media and Event Management companies have used Lester’s data services.
Clients are coming with new ways to use MDG. Ones that had never been conceptualized at the launch. B2B records “killed” from marketing automation system are being brought back. Customized brand new databases for Conference attendee recruitment are being built. Direct mail marketing efficiency is being boosted by detecting obsolescence before the campaign.
In response to this market momentum, Lester is scaling up investment in its technology infrastructure to significantly increase the processing throughput. The goal is to double the monthly processing capacity so that customer engagements can be met on a timely basis and make the service more real-time.
B2B Data Decay is a huge problem for marketers. It lowers customer retention and drives up customer acquisition cost. Current data quality solutions are inadequate. All that they do is fix data hygiene issues such as duplicate records, data field standardization. Lester’s new Data Services – Monitor, Discover, Grow – is the first solution to fix the B2B data decay problem.
Monitor, Discover, Grow - “Adoption of Lester’s innovative DaaS services is rapidly growing” Our clients are really excited about this new service and are getting significant improvements in customer retention and acquisition campaigns” said Lisa Pistilli, Vice President at Lester. “Our clients have experienced 3-to-6 point improvement in retention and 20 percent reduction in new customer acquisition”.
Monitor, Discover, Grow - Monitor, Discover, Grow - Lester’s Data-as-a-Service offerings - were unveiled, at the FUSE 2016 Conference. Response to Lester’s innovative services, at this exclusive invitation only summit of CMOs and CTOs, was overwhelmingly positive. Lester’s services tap into Social Intelligence to fix core data quality problems plaguing performance of all types of outbound B2B marketing campaigns.
Lester is a premier global services enterprises with more than 800 employees serving the needs of non-profit institutions, business-to-business marketers, and users of information technology products and services. Lester's client base includes almost all of the U.S. B2B media companies, a number of leading private and public colleges, schools, associations, charities, including some Ivy league colleges, and thousands of small & medium businesses in the US, Canada, UK, and Australia.
Lester differentiates itself through innovation that leverages technologies in social media, cloud computing, predictive analytics, and content marketing. Lester is one of the few companies to use the power of emerging internet technologies to improve performance of traditional direct response marketing techniques.
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